|Origin||United Kingdom, Apéritifs, Bitters & Liqueurs|
Pimm's Vodka Cup is back by popular demand this summer. The revival of the vodka-based spin-off of the popular Pimm's brand follows a consumer-led campaign that flooded the Pimm's team with emails, social media posts and letters calling for the drink's return. "It's not often I'm standing in a room of people that would normally fall under the category of customer complaints and saying thanks you. But thank you, you might not have woken a sleeping giant but you have definitely woken a sleeping beauty," said Andrew Cowan, country director of Diageo Great Britain.
The Drinks Business (Jul 2015)
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