{"id":280,"date":"2011-07-13T14:51:48","date_gmt":"2011-07-13T14:51:48","guid":{"rendered":"http:\/\/www.leaandsandeman.co.uk\/blog\/?p=280"},"modified":"2013-02-12T13:00:54","modified_gmt":"2013-02-12T13:00:54","slug":"2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule","status":"publish","type":"post","link":"https:\/\/www.leaandsandeman.co.uk\/blog\/2011\/07\/2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule\/","title":{"rendered":"2010 Bordeaux &#8211; The value is in the exceptions to the rule"},"content":{"rendered":"<p>Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there are\u00a0good reasons why well-chosen <strong>Bordeaux can still offer some of the best value available in the wine world<\/strong>, and that\u00a0there are plenty of wines\u00a0still worth buying en primeur\u00a0if you are just looking for solid drinking value.<\/p>\n<p>With the recent bubble-like upward movement of the top few labels, there is a danger that the whole of the Bordeaux region is being written-off by buyers who are looking for a decent drink, when in fact the price rises are confined to a few brands which have been targeted by investors.<\/p>\n<p>Wine markets are polarising. On one hand there are flashing diamond\u00a0&#8216;Bond Street&#8217; rings, the &#8216;First Growths&#8217;, where the name attached\u00a0is\u00a0at least as\u00a0important as the thing itself. On the other hand is a plastic piece of tat, not even pretending it is real\u00a0, the &#8216;two for a fiver&#8217; supermarket plonk.\u00a0<\/p>\n<p>It may be that\u00a0&#8216;face&#8217;\u00a0requires the most obvious symbols of wealth, whether it be handbags or wine, and it seems that there are enough indscriminate, insecure brand-buyers out there to keep these flash brands at gravity-defying prices.<\/p>\n<p>At\u00a0<a><\/a><a><\/a><a><\/a><a><\/a>the same time\u00a0personal consumption is becoming more and more thoughtless and undiscriminating. Consumers seem\u00a0ready to be fed whatever knock-offs\u00a0the\u00a0mass-market\u00a0provides at the cheapest price, and ready to accept that this tat really is good value because it is cheap. But the truth is that it is not cool to buy the cheapest rubbish you can get away with. Your friends can tell the difference.\u00a0The real wisdom is to sort the real weight\u00a0and value from all this meaningless chaff, and specialists like L&amp;S can do this with you, and even for you.<\/p>\n<p>It\u00a0is worth taking advice and being discriminating, both in everyday wines and in <em>en primeur<\/em>.<\/p>\n<p>The polarisation\u00a0of the market has been catastrophic for the\u00a0lesser wines\u00a0Bordeaux. Tarred with the reputation for being expensive because of the Grands Crus, <em>petits Bordeaux<\/em> are often actually cheaper now than they were ten years ago. Plagued with under-investment as a result of trying to screw down prices to match the supermarkets&#8217; demands, they are also often worse wines\u00a0than they were ten years ago too.<\/p>\n<p>It is also true that many of the top estates\u00a0do merit high prices relative to what they achieved in the last thirty years.\u00a0The second wines of both Cos d&#8217;Estournel and Ducru Beaucaillou really are better than many of the vintages of their &#8216;Grands Vins&#8217;\u00a0made in the seventies and eighties.<\/p>\n<p>And then of course there are <strong>the exceptions<\/strong>. There is a middle ground at price levels right up to around \u00a330 to \u00a340 per bottle en primeur, where these wines are subject to the &#8216;old rules&#8217;. By this I mean that these are prices which the wider market of\u00a0traditional\u00a0drinkers of\u00a0great Bordeaux are prepared to pay to drink them with their friends. And yes they (probably)\u00a0will appreciate in price and be more expensive later. Maybe not exponential growth like Carruades\u00a0over the last\u00a0few years, but this is for drinkers, not pure investors. These are wines which compare favourably\u00a0for value with wines made beyond Bordeaux.\u00a0Each of the wines below is in one way or another an exception. A property which has a brillant winemaker, maybe one who has been able to re-invest some of the profits from the up-turn in the top-end prices, to brilliant terroirs which have been re-invigorated by the arrival of a new generation. Here is real value. You have to pay for it, but you get what you pay for. We our\u00a0have compiled two lists &#8211; one\u00a0for all the appelations of the <strong>Medoc<\/strong>, and the other for the <strong>right bank and Graves<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there are\u00a0good reasons why well-chosen Bordeaux can still offer some of the best value available in the wine world, and that\u00a0there are plenty of wines\u00a0still worth buying en primeur\u00a0if you are just [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,80],"tags":[789,3],"class_list":["post-280","post","type-post","status-publish","format-standard","hentry","category-bordeaux","category-bordeaux-primeurs","tag-bordeaux","tag-bordeaux2010"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2010 Bordeaux - The value is in the exceptions to the rule<\/title>\n<meta name=\"description\" content=\"Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leaandsandeman.co.uk\/blog\/2011\/07\/2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2010 Bordeaux - The value is in the exceptions to the rule\" \/>\n<meta property=\"og:description\" content=\"Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leaandsandeman.co.uk\/blog\/2011\/07\/2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule\/\" \/>\n<meta property=\"og:site_name\" content=\"Lea &amp; Sandeman Wine Merchants | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeaandSandeman\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-13T14:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-12T13:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-2207a.kxcdn.com\/blog\/wp-content\/uploads\/2013\/05\/Ampersand.jpg?format=webp&quality=95&bg=ffffff\" \/>\n\t<meta property=\"og:image:width\" content=\"714\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Lea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:site\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Lea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2010 Bordeaux - The value is in the exceptions to the rule","description":"Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.leaandsandeman.co.uk\/blog\/2011\/07\/2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule\/","og_locale":"en_GB","og_type":"article","og_title":"2010 Bordeaux - The value is in the exceptions to the rule","og_description":"Following all the publicity surrounding high prices, you might be forgiven for thinking that there is no real value in 2010 Bordeaux.\u00a0We think there","og_url":"https:\/\/www.leaandsandeman.co.uk\/blog\/2011\/07\/2010-bordeaux-the-value-is-in-the-exceptions-to-the-rule\/","og_site_name":"Lea &amp; 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