{"id":32939,"date":"2021-03-05T13:14:29","date_gmt":"2021-03-05T13:14:29","guid":{"rendered":"https:\/\/www.leaandsandeman.co.uk\/blog\/?p=32939"},"modified":"2021-06-07T08:18:53","modified_gmt":"2021-06-07T07:18:53","slug":"bordeaux-value-money-brand-factor","status":"publish","type":"post","link":"https:\/\/www.leaandsandeman.co.uk\/blog\/2021\/03\/bordeaux-value-money-brand-factor\/","title":{"rendered":"Bordeaux & Value for money: The Brand Factor"},"content":{"rendered":"

\"bordeaux<\/p>\n

I look at wine prices constantly. Partly, because it\u2019s my living, but it also goes far, far beyond that \u2013 I\u2019m one of those people who can\u2019t stand getting over-charged for anything, whether it\u2019s a holiday, a new coat or in this instance, a case of wine. With any of these things, I try my very best to look beyond the \u2018brand factor\u2019, opting, for example, to buy the coat made by the anonymous man who has been doing it for 50 years, rather than the designer label which knock it up in a factory, create an aspirational brand, then add on a huge margin (as you imagine, I\u2019m pretty cool).<\/p>\n

With this in mind, I should really struggle with Bordeaux. The glitz, the glamour \u2013 numerous Ch\u00e2teaux owned by the fashion brands who perpetuate these products, and doesn\u2019t everyone always say these days that \u2018Bordeaux is over priced\u2019?<\/p>\n

<\/div>\n

Well I don\u2019t. We can only hope that 2020 is another 2019, both in quality and cost, but I\u2019ve spent the last 8 months or so really framing the prices within the context of the global market and what has subsequently been released. Here\u2019s my conclusion \u2013 Bordeaux is (generally) great value.<\/p>\n

I\u2019m not talking here about finding a \u00a315 bottle from Castillon (although you should) but all the usual suspects. Think about the top Cabernet\/Merlot blends from around the world \u2013 the greatest Super Tuscans, Australian Cabs, even Chilean bends\u2026 And don\u2019t get me started on the USA.<\/p>\n

<\/div>\n

All these regions offer lovely wine, composed in the same fashion as Bordeaux, but frequently for prices which outstrip the wine they\u2019re trying to emulate. Consider, for example, some of the top USA Cabernets, all of which are more or less impossible to pick up for under \u00a3300 per bottle \u2013 in 2019, this was potential 100 point Mouton-Rothschild, or Lafite. Slightly lower down, some of the Chilean greats have climbed so high that they are now topping \u00a3600 per case, this is potential 100 point Pichon territory, with a bit of money left over. Even at the lower end, something like Tignanello, which has always been a byword for outstanding value, is now more or less in line with wine like the gorgeously scented 95-97 point scoring 2019 Malescot-Saint-Exupery, at \u00a3186 per 6 on release.<\/p>\n

I suppose what I\u2019m trying to say is that Bordeaux, because of its history and how easy it is to say \u2018I was able to buy this for x 15 years ago\u2019 is an easy target. It\u2019s easy to sit there and malign it for not being as affordable as it once was, but actually, the global market has caught up in such a way that it now, in many ways not only looks fairly priced, but downright great value.<\/p>\n

<\/div>\n

We will see what the 2020 releases bring, with a fuller insight to be published at the end of April when we\u2019ve had a chance to taste a lot of them. In the meantime, if you have any beef with Bordeaux, just make sure it\u2019s medium rare, rather than about pricing.<\/p>\n

\"Browse<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I look at wine prices constantly. Partly, because it\u2019s my living, but it also goes far, far beyond that \u2013 I\u2019m one of those people who can\u2019t stand getting over-charged for anything, whether it\u2019s a holiday, a new coat or in this instance, a case of wine. With any of these things, I try my […]<\/p>\n","protected":false},"author":40,"featured_media":32906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1404,14,80,42,1],"tags":[1390,317,1391],"class_list":["post-32939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2020-bordeaux","category-bordeaux","category-bordeaux-primeurs","category-france","category-ls-post","tag-2020-bordeaux-en-primeur","tag-en-primeur","tag-fine-wine"],"contentshake_article_id":"","yoast_head":"\nBordeaux & Value for money: The Brand Factor<\/title>\n<meta name=\"description\" content=\"I look at wine prices constantly. 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Partly, because it\u2019s my living, but it also goes far, far beyond that \u2013 I\u2019m one of those people who can\u2019t stand getting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leaandsandeman.co.uk\/blog\/2021\/03\/bordeaux-value-money-brand-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"Lea & Sandeman Wine Merchants | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeaandSandeman\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-05T13:14:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T07:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-2207a.kxcdn.com\/blog\/wp-content\/uploads\/2021\/03\/Bordeaux-pricing-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Chapman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:site\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Chapman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bordeaux & Value for money: The Brand Factor","description":"I look at wine prices constantly. 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