{"id":7155,"date":"2013-04-30T22:40:33","date_gmt":"2013-04-30T22:40:33","guid":{"rendered":"http:\/\/www.leaandsandeman.co.uk\/blog\/?p=7155"},"modified":"2013-04-30T22:40:33","modified_gmt":"2013-04-30T22:40:33","slug":"2012-bordeaux-the-market-captain-bobs-jargon-and-neil-martins-diatribe","status":"publish","type":"post","link":"https:\/\/www.leaandsandeman.co.uk\/blog\/2013\/04\/2012-bordeaux-the-market-captain-bobs-jargon-and-neil-martins-diatribe\/","title":{"rendered":"2012 Bordeaux &#8211; The market, &#8216;Captain Bob&#8217;s jargon&#8217; and Neil Martin&#8217;s diatribe."},"content":{"rendered":"<h3>&#8216;Sleeper of the Vintage&#8217;<\/h3>\n<p>A long-term customer asked me today about what he called &#8216;Captain Bob&#8217;s jargon&#8217;.<\/p>\n<p><em>&#8216;Please tell me what <strong>&#8216;a major sleeper of the vintage&#8217;<\/strong> means! When I first saw this term, often used by <strong>Robert Parker<\/strong>, I thought it meant the wine needed many years cellaring. Wrong &#8211; eg Les Cruzelles 2012, where he uses the expression, but says this wine is drinkable now. Then I thought it meant an obscure, easily overlooked chateau, but this does not fit either as he has used it on classed growths.&#8217;<\/em><\/p>\n<p>He is not the first person to be mystified by this, and my previous answers have not been much clearer than his own assumptions, but <a href=\"https:\/\/www.erobertparker.com\">www.erobertparker.com<\/a> does supply the answer, which is that the &#8216;sleepers of the vintage&#8217; as Robert Parker identifies them, are <strong><em>&#8216;Where value and overachievement merit attention&#8217; <\/em><\/strong><\/p>\n<p>So now you know.<\/p>\n<h3>More thoughts on the market<\/h3>\n<p>Another merchant (who sensibly does not get involved in the en primeur circus), pointed me in the direction of <a title=\"Is It Me You\u2019re Looking For? - Bordeaux 2012\" href=\"https:\/\/www.erobertparker.com\/members\/nmartin\/nm1933.asp\" target=\"_blank\">Neil Martin&#8217;s thoughts on en primeur <\/a>and what is currently going on in the market. It is painfully on the button, and should be compulsory reading amongst Bordeaux proprietors \/ brand managers\u00a0\/ price setters. The full article will require you to sign up to the Wine Advocate website, but it&#8217;s a small price to pay. It may be difficult to get the targets (those who set the prices)\u00a0to read it when he begins:- <strong><em>&#8216;It is probably mean insisting to the Bordelais that they are about as unloved as a Wall Street banker in North\u00a0 Korea at the moment&#8217;<\/em>.<\/strong><\/p>\n<p>Going back to 2006, when we were about to start selling the 2005 vintage, I looked at Jean-Guillaume Prats (of Cos d&#8217;Estournel) in some incredulity (and naivety, as it turned out)\u00a0and said &#8216;you can&#8217;t price it that high, the people who bought the 2004 will never follow&#8217;. He said smoothly, &#8216;no, but other people will buy it.&#8217; All through the selling of the 2009s and 2010s and beyond\u00a0I have wondered what you do when you run out of &#8216;other people&#8217;. The answer for J-G is to get a really terrific job selling luxury goods for LVMH. But what about the successors? Where are their &#8216;other people&#8217; coming from?<\/p>\n<h3>and finally&#8230;<\/h3>\n<p>The last time Robert Parker claimed it was a &#8216;Merlot year&#8217;, and that Pomerol was the most successful appellation, and that the Cabernet in the Medoc was not fully ripe, was\u00a0for the\u00a01998 vintage. This produced a period a really remarkable price distortion. At the time\u00a0we knew the world had gone topsy-turvy when Ch\u00e2teau Beauregard in Pomerol came out en primeur more expensive than\u00a0L\u00e9oville Barton. Now I&#8217;ve nothing against Beauregard &#8211; in fact I&#8217;m rather a supporter, but which would you rather have in your cellar now?<\/p>\n<p>The fact is that Pomerol is relatively tiny, and it does not take much demand to send the prices shooting up. It&#8217;s\u00a0sort of alright\u00a0for the lesser-known wines, but when it comes to the top names there is a danger that you will find them offered at prices comparable to the 2009s and 2010s &#8211; and the wines are not comparable. For value the M\u00e9doc may still be the best value hunting-ground. There&#8217;s not much wrong with most 1998 Medoc crus Class\u00e9s now as they approach maturity. And are the Pomerols really that great?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Sleeper of the Vintage&#8217; A long-term customer asked me today about what he called &#8216;Captain Bob&#8217;s jargon&#8217;. &#8216;Please tell me what &#8216;a major sleeper of the vintage&#8217; means! When I first saw this term, often used by Robert Parker, I thought it meant the wine needed many years cellaring. Wrong &#8211; eg Les Cruzelles 2012, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,80],"tags":[298,816,817],"class_list":["post-7155","post","type-post","status-publish","format-standard","hentry","category-bordeaux","category-bordeaux-primeurs","tag-bordeaux2012","tag-neal-martin","tag-robert-parker"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2012 Bordeaux - The market, &#039;Captain Bob&#039;s jargon&#039; and Neil Martin&#039;s diatribe.<\/title>\n<meta name=\"description\" content=\"&#039;Sleeper of the Vintage&#039; A long-term customer asked me today about what he called &#039;Captain Bob&#039;s jargon&#039;. &#039;Please tell me what &#039;a major sleeper of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leaandsandeman.co.uk\/blog\/2013\/04\/2012-bordeaux-the-market-captain-bobs-jargon-and-neil-martins-diatribe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2012 Bordeaux - The market, &#039;Captain Bob&#039;s jargon&#039; and Neil Martin&#039;s diatribe.\" \/>\n<meta property=\"og:description\" content=\"&#039;Sleeper of the Vintage&#039; A long-term customer asked me today about what he called &#039;Captain Bob&#039;s jargon&#039;. &#039;Please tell me what &#039;a major sleeper of the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leaandsandeman.co.uk\/blog\/2013\/04\/2012-bordeaux-the-market-captain-bobs-jargon-and-neil-martins-diatribe\/\" \/>\n<meta property=\"og:site_name\" content=\"Lea &amp; Sandeman Wine Merchants | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeaandSandeman\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-30T22:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-2207a.kxcdn.com\/blog\/wp-content\/uploads\/2013\/05\/Ampersand.jpg?format=webp&quality=95&bg=ffffff\" \/>\n\t<meta property=\"og:image:width\" content=\"714\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Lea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:site\" content=\"@leaandsandeman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Lea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2012 Bordeaux - The market, 'Captain Bob's jargon' and Neil Martin's diatribe.","description":"'Sleeper of the Vintage' A long-term customer asked me today about what he called 'Captain Bob's jargon'. 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